In the spring of 2015, fashion was strongly influenced by the 70s. A time that offered flared jeans and bold patterns but also groundbreaking music and a desire to change society.
When it was time to inspire with the seasonal trends in the mall, we joined the twin sisters Miranda and Elektra Kilbey in Say Lou Lou. In addition to being one of Sweden's most interesting bands, they embodied the 70's trend in their own clothing style. In addition, they burned to make the music industry more equal.
Together, we created a campaign that combined fashion, music and commitment. Miranda and Elektra showed the spring fashion in the streets of Stockholm. At the same time, Gallerian became a meeting place for music and stance when we invited to Charioke, a charity karaoke where visitors could sing Say Lou Lou's songs and support young music-interested girls. For each song effort, Gallerian contributed to Popkollo, one of Sweden's foremost music camps for girls.