Creating brand identity and brand platform for Picky. A tool that helps people with food allergies, people that need to be “Picky” about what type of food they consume on a daily basis.
About 15 percent of Sweden's population suffers from some sort of hypersensitivity to food, for example, allergy, celiac disease, lactose intolerance or any other hypersensitivity reaction. The app is built on the basis of everyone sharing their information (and ranking) to people with similar problems. Picky - Food for thought.